This blog post was written by Pam Derringer, SearchEnterpriseLinux.com’s news writer.
You’ve got to hand it to Vyatta Inc. The Belmont, Calif-based startup daring to take on Cisco Systems Inc. with free, downloadable open source router software is a hands-down winner when it comes to chutzpah.
As those in the news biz are painfully aware, the standard company description at the end of every press release (known as “boilerplate,” and rightly so) is typically jammed with as much meaningless jargon as a commuter-packed, rush-hour subway. But not Vyatta’s.
Vyatta starts by saying its “networking solutions (An empty word that should be exiled) provide an alternative to over-priced, inflexible products from proprietary vendors.” Zap No. 1. But that’s just the warmup.
Then it continues: “Our customers are smarter, better looking, and drive much nicer cars than purchasers of big-name products.” Zap. No. 2. Wow. This is getting personal. Way personal.
Finally, it compliments its customers as “thought leaders.” Attitude can go a long way in helping a David challenge a Goliath.
(A disclaimer: The boilerplate from Cisco, the market share networking leader, is brief and to the point. Much better than most. But it’s a lot less entertaining.)
As a closing note, I’m a native New Englander, so I didn’t have to read Vyatta’s company backgrounder to know that the startup was based in California. No kidding. Its boilerplate has California hip written all over it. Back to my long, impatient wait through gray skies and snowy driveways for our all-too-short New England summers.