Today we return to Information Architecture and have a closer look at what this might contain. Many topics could fit into the IA domain. It can be a challenge to put into context terms such as Data Models, Business Intelligence, Knowledge Management, Content Management, Data Warehousing, Master Data Management and many others that relate to Information. Some organisations might bundle all of these together as “Enterprise Information Management”, but even then it will make sense to define and scope them into seperate workstreams that become part of the Enterprise Architecture programme. One workstream might define the highest level models of the data that the organisation uses – e.g. product data models, customer data models, commission data models. In my organisation actuaries play an important role in shaping the product models. In fact, I see these actuaries playing the roles of business architects to a large extent.