We said that a Business Architecture needs to convey information that will determine key aspects of the IT landscape required to support the business. So now, in practical terms, what detail can be found in a Business Architecture? In the next posts I will share some xamples. First example: It needs to state how products will be sold and distributed. If it is a telesales business, it will require an outbound call centre, which very likely requires specialised telephony capability including automated call distribution (ACD) and predictive dialling. If it will involve sales agents, the operation might require point-of-sale capabilities such as laptop-based software that the agent can use to sell and promote products in the field. These technologies need to be planned for and it needs to be clear which parts will be bought and which parts developed in-house.