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September 21, 2011  12:54 PM

Why You Should Hire a Social Media Expert



Posted by: JaninePopick
Marketing, Online Marketing, Social Media

About three years ago, I was convinced to hire a person dedicated to social media. We had a few folks internally posting to their own Facebook and Twitter accounts and when time...

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August 2, 2011  1:17 PM

Include Social Links in 3 Areas of Your Business



Posted by: JaninePopick
Email Marketing, email marketing tips, Social Media, VerticalResponse

As a technology marketer you know how important it is that you work at building your prospect and customer lists. And it's OK to have separate contact lists. And to make matters more complicated for you, your customers like to be reached through various channels; some like email, some like social...

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June 21, 2011  1:45 PM

Why Content Works for Tech Marketers



Posted by: JaninePopick
blogs, content marketing, Email Marketing, Marketing Content Creation, Social Media, VerticalResponse

At my email marketing software company VerticalResponse, we spend a lot of time on content. What I mean by content are things like "how-to" guides as it relates to marketing your business, or...

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