Growing Your Business With Email Marketing:

Online Marketing


September 21, 2011  12:54 PM

Why You Should Hire a Social Media Expert



Posted by: JaninePopick
Marketing, Online Marketing, Social Media

About three years ago, I was convinced to hire a person dedicated to social media. We had a few folks internally posting to their own Facebook and Twitter accounts and when time...

September 6, 2011  6:39 PM

Write About Benefits, Not Just Features!



Posted by: JaninePopick
copywriting, Email Marketing, Marketing, Marketing Content Creation, Online Marketing, VerticalResponse

Tech marketers often market or promote their product or service with long lists of specs. While engineers and product developers might be impressed, chances are, your everyday customer who's not in the industry, might not be convinced. Why? Because you're speaking to them using features, not...


August 16, 2011  12:29 PM

Writing Effective Copy for Technology Marketing and Beyond



Posted by: JaninePopick
copywriting, Marketing, Marketing Content Creation, Online Marketing, VerticalResponse

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July 19, 2011  7:26 PM

How to Promote Your Webinar



Posted by: JaninePopick
Email Marketing, email marketing services, email marketing tips, Online Marketing, VerticalResponse, webinar

In my last post, "How to Give a Great Webinar," I provided five tips to create and present a webinar. Now that you have a killer presentation that'll knock your audience's socks off,...


July 5, 2011  6:54 PM

How to Give a Great Webinar



Posted by: JaninePopick
Email Marketing, email marketing services, email marketing tips, Online Marketing, VerticalResponse, webinar

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June 7, 2011  2:58 PM

Why Free Trials Work With Online Software



Posted by: JaninePopick
customer acquisition, Email Marketing, email marketing best practices, email marketing services, email marketing tips, Online Marketing

We've always thought that free trials work very well, especially if you're selling your products to small businesses, which my email marketing company VerticalResponse does. If you've worked with...


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