Growing Your Business With Email Marketing:


September 21, 2011  12:54 PM

Why You Should Hire a Social Media Expert

Posted by: JaninePopick
Marketing, Online Marketing, Social Media

About three years ago, I was convinced to hire a person dedicated to social media. We had a few folks internally posting to their own Facebook and Twitter accounts and when time...

September 6, 2011  6:39 PM

Write About Benefits, Not Just Features!

Posted by: JaninePopick
copywriting, Email Marketing, Marketing, Marketing Content Creation, Online Marketing, VerticalResponse

Tech marketers often market or promote their product or service with long lists of specs. While engineers and product developers might be impressed, chances are, your everyday customer who's not in the industry, might not be convinced. Why? Because you're speaking to them using features, not...

August 16, 2011  12:29 PM

Writing Effective Copy for Technology Marketing and Beyond

Posted by: JaninePopick
copywriting, Marketing, Marketing Content Creation, Online Marketing, VerticalResponse

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