Growing Your Business With Email Marketing:

Marketing Content Creation


September 6, 2011  6:39 PM

Write About Benefits, Not Just Features!



Posted by: JaninePopick
copywriting, Email Marketing, Marketing, Marketing Content Creation, Online Marketing, VerticalResponse

Tech marketers often market or promote their product or service with long lists of specs. While engineers and product developers might be impressed, chances are, your everyday customer who's not in the industry, might not be convinced. Why? Because you're speaking to them using features, not...

August 16, 2011  12:29 PM

Writing Effective Copy for Technology Marketing and Beyond



Posted by: JaninePopick
copywriting, Marketing, Marketing Content Creation, Online Marketing, VerticalResponse

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June 21, 2011  1:45 PM

Why Content Works for Tech Marketers



Posted by: JaninePopick
blogs, content marketing, Email Marketing, Marketing Content Creation, Social Media, VerticalResponse

At my email marketing software company VerticalResponse, we spend a lot of time on content. What I mean by content are things like "how-to" guides as it relates to marketing your business, or...


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