September 6, 2011 6:39 PM
Posted by: JaninePopick
copywriting,
Email Marketing,
Marketing,
Marketing Content Creation,
Online Marketing,
VerticalResponseTech marketers often market or promote their product or service with long lists of specs. While engineers and product developers might be impressed, chances are, your everyday customer who's not in the industry, might not be convinced. Why? Because you're speaking to them using features, not...
August 2, 2011 1:17 PM
Posted by: JaninePopick
Email Marketing,
email marketing tips,
Social Media,
VerticalResponseAs a technology marketer you know how important it is that you work at building your prospect and customer lists. And it's OK to have separate contact lists. And to make matters more complicated for you, your customers like to be reached through various channels; some like email, some like social...
July 19, 2011 7:26 PM
Posted by: JaninePopick
Email Marketing,
email marketing services,
email marketing tips,
Online Marketing,
VerticalResponse,
webinarIn my last post, "
How to Give a Great Webinar," I provided five tips to create and present a webinar. Now that you have a killer presentation that'll knock your audience's socks off,...
June 21, 2011 1:45 PM
Posted by: JaninePopick
blogs,
content marketing,
Email Marketing,
Marketing Content Creation,
Social Media,
VerticalResponseAt my email marketing software company VerticalResponse, we spend a lot of time on content. What I mean by content are things like "how-to" guides as it relates to marketing your business, or...
June 7, 2011 2:58 PM
Posted by: JaninePopick
customer acquisition,
Email Marketing,
email marketing best practices,
email marketing services,
email marketing tips,
Online MarketingWe've always thought that free trials work very well, especially if you're selling your products to small businesses, which my email marketing company VerticalResponse does. If you've worked with...
