Growing Your Business With Email Marketing:

Email Marketing


October 11, 2011  9:00 AM

One Simple Question Every Tech Company Should Ask Their Customers



Posted by: JaninePopick
Corporate Marketing, customer acquisition, Customer Experience, Email Marketing, email marketing best practices, email marketing services, email marketing tips, surveys

I subscribe to a service called Net Promoter Score for my company, VerticalResponse. I think getting behind it and getting employees behind it works wonders. Here's the lowdown on...

September 6, 2011  6:39 PM

Write About Benefits, Not Just Features!



Posted by: JaninePopick
copywriting, Email Marketing, Marketing, Marketing Content Creation, Online Marketing, VerticalResponse

Tech marketers often market or promote their product or service with long lists of specs. While engineers and product developers might be impressed, chances are, your everyday customer who's not in the industry, might not be convinced. Why? Because you're speaking to them using features, not...


August 16, 2011  12:29 PM

Writing Effective Copy for Technology Marketing and Beyond



Posted by: JaninePopick
copywriting, Marketing, Marketing Content Creation, Online Marketing, VerticalResponse

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August 2, 2011  1:17 PM

Include Social Links in 3 Areas of Your Business



Posted by: JaninePopick
Email Marketing, email marketing tips, Social Media, VerticalResponse

As a technology marketer you know how important it is that you work at building your prospect and customer lists. And it's OK to have separate contact lists. And to make matters more complicated for you, your customers like to be reached through various channels; some like email, some like social...


July 19, 2011  7:26 PM

How to Promote Your Webinar



Posted by: JaninePopick
Email Marketing, email marketing services, email marketing tips, Online Marketing, VerticalResponse, webinar

In my last post, "How to Give a Great Webinar," I provided five tips to create and present a webinar. Now that you have a killer presentation that'll knock your audience's socks off,...


July 5, 2011  6:54 PM

How to Give a Great Webinar



Posted by: JaninePopick
Email Marketing, email marketing services, email marketing tips, Online Marketing, VerticalResponse, webinar

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June 21, 2011  1:45 PM

Why Content Works for Tech Marketers



Posted by: JaninePopick
blogs, content marketing, Email Marketing, Marketing Content Creation, Social Media, VerticalResponse

At my email marketing software company VerticalResponse, we spend a lot of time on content. What I mean by content are things like "how-to" guides as it relates to marketing your business, or...


June 7, 2011  2:58 PM

Why Free Trials Work With Online Software



Posted by: JaninePopick
customer acquisition, Email Marketing, email marketing best practices, email marketing services, email marketing tips, Online Marketing

We've always thought that free trials work very well, especially if you're selling your products to small businesses, which my email marketing company VerticalResponse does. If you've worked with...


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