Growing Your Business With Email Marketing:

email marketing tips


October 11, 2011  9:00 AM

One Simple Question Every Tech Company Should Ask Their Customers



Posted by: JaninePopick
Corporate Marketing, customer acquisition, Customer Experience, Email Marketing, email marketing best practices, email marketing services, email marketing tips, surveys

I subscribe to a service called Net Promoter Score for my company, VerticalResponse. I think getting behind it and getting employees behind it works wonders. Here's the lowdown on...

August 2, 2011  1:17 PM

Include Social Links in 3 Areas of Your Business



Posted by: JaninePopick
Email Marketing, email marketing tips, Social Media, VerticalResponse

As a technology marketer you know how important it is that you work at building your prospect and customer lists. And it's OK to have separate contact lists. And to make matters more complicated for you, your customers like to be reached through various channels; some like email, some like social...


July 19, 2011  7:26 PM

How to Promote Your Webinar



Posted by: JaninePopick
Email Marketing, email marketing services, email marketing tips, Online Marketing, VerticalResponse, webinar

In my last post, "How to Give a Great Webinar," I provided five tips to create and present a webinar. Now that you have a killer presentation that'll knock your audience's socks off,...


July 5, 2011  6:54 PM

How to Give a Great Webinar



Posted by: JaninePopick
Email Marketing, email marketing services, email marketing tips, Online Marketing, VerticalResponse, webinar

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June 7, 2011  2:58 PM

Why Free Trials Work With Online Software



Posted by: JaninePopick
customer acquisition, Email Marketing, email marketing best practices, email marketing services, email marketing tips, Online Marketing

We've always thought that free trials work very well, especially if you're selling your products to small businesses, which my email marketing company VerticalResponse does. If you've worked with...


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