• social CRM

    Social CRM is customer relationship management fostered by communication with customers through social networking sites, such as Twitter and Facebook.

    Margaret Rouse24,565 pointsBadges:
  • Social CRM: Special Report

    Our special report on all things social CRM has everything you need to learn about social media, CRM and how to manage it all.

    ITKE440,495 pointsBadges:
  • Building social CRM tools into CRM platforms: The state of the market

    Major CRM vendors have built social CRM tools directly into their applications. Here we survey some major players and their features.

    robert370 pointsBadges:
  • Amy’s Baking Co: Poster child for social media marketing plan mistakes

    SearchCRM's Lena Weiner looks to an episode of Gordon Ramsey's Kitchen Nightmares for some key examples of mistakes to avoid when launching a social CRM initiative.

    searchCRM1,430 pointsBadges:
  • Are social CRM tools just plain old CRM?

    Social CRM tools have become must-haves in CRM platforms. So is there a difference between social tools and CRM platforms more generally?

    Lauren Horwitz3,415 pointsBadges:
  • Predicting the social CRM trends for 2014

    Which 2013 CRM trends will change how we do business? Denis Pombriant shares his predictions for social CRM, Salesforce1 and more.

    Lena Weiner185 pointsBadges:
  • Get to know the audience when forming social CRM strategy

    Consultant and former DJ Dayna Steele explains key steps to take to ensure social CRM success.

    ITKE440,495 pointsBadges:
  • What’s your company’s biggest challenge when deciding on a social CRM strategy?

    ITKE440,495 pointsBadges:
  • Social CRM strategy needs the right company culture

    In devising and implementing a social CRM strategy, companies need to look within and make sure their company culture is set up for success before the first tweet is posted.

    ITKE440,495 pointsBadges:
  • Look within when staffing customer self-service programs

    Self-service doesn't mean hands-off. Successful self-service and social CRM efforts require committed employees to manage, monitor and develop content.

    SueHildreth475 pointsBadges:

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