• How to develop a successful cloud sales strategy

    Rethinking your sales and marketing strategy is critical to developing a workable cloud sales strategy, according to cloud expert Terry Hedden.

    Lynn Haber1,515 pointsBadges:
  • Is your company prepared to embrace an omnichannel strategy?

    Karen Goulart2,010 pointsBadges:
  • iSeries marketing exec resigns

    Peter Bingaman, marketing vice president for the iSeries, resigned from his position last week. Hailed as a marketing hero, Bingaman had been instrumental in the iSeries' marketing makeover.

    ITKE345,340 pointsBadges:
  • Chief marketing technologist emerges to align marketing and IT

    There's a new exec at the C-suite table: chief marketing technologist. Learn how CIOs, CMOs and CMTs work hand-in-hand to bridge marketing and IT in this week's Searchlight; plus, Riley v. California and aircraft IoT.

    Emily McLaughlin1,340 pointsBadges:
  • Amy’s Baking Co: Poster child for social media marketing plan mistakes

    SearchCRM's Lena Weiner looks to an episode of Gordon Ramsey's Kitchen Nightmares for some key examples of mistakes to avoid when launching a social CRM initiative.

    searchCRM1,390 pointsBadges:
  • A new approach to sales lead generation, management, and nurturing

    The best practice for leads generation comes from hiring outside help; a company with people who can act as lead farmers, managing leads in a way that promotes long-term success. Sales and marketing departments are not configured in a way that promotes long-term sales lead generation, with both...

    ITKE345,340 pointsBadges:
  • Confused by big data hype? The buzzwords don’t help

    Buzzwords and big data hype distort the reality that gaining insights from data is hard work, writes Ethan Jewett.

    EJewett120 pointsBadges:
  • 2007: These buzzwords made our eyes and ears burn

    Which high-tech terms from 2007 did you want to see banished from the lexicon? Here are some of our picks for the most irksome buzzwords of this year.

    ITKE345,340 pointsBadges:
  • VS .NET reduces marketing firm’s development time

    Microsoft's .NET-infused programming language allowed Brierley and Partners to develop a custom software platform to deliver online marketing projects faster and easier.

    ITKE345,340 pointsBadges:
  • Marketing Strategy on the Web

    Microsoft is promoting Windows 2000 as an Internet and e-commerce platform.

    ITKE345,340 pointsBadges:

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

To follow this tag...

There was an error processing your information. Please try again later.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Thanks! We'll email you when relevant content is added and updated.

Following