• How to develop a successful cloud sales strategy

    Rethinking your sales and marketing strategy is critical to developing a workable cloud sales strategy, according to cloud expert Terry Hedden.

    Lynn Haber1,515 pointsBadges:
  • Is your company prepared to embrace an omnichannel strategy?

    Karen Goulart2,010 pointsBadges:
  • iSeries marketing exec resigns

    Peter Bingaman, marketing vice president for the iSeries, resigned from his position last week. Hailed as a marketing hero, Bingaman had been instrumental in the iSeries' marketing makeover.

    ITKE345,340 pointsBadges:
  • Chief marketing technologist emerges to align marketing and IT

    There's a new exec at the C-suite table: chief marketing technologist. Learn how CIOs, CMOs and CMTs work hand-in-hand to bridge marketing and IT in this week's Searchlight; plus, Riley v. California and aircraft IoT.

    Emily McLaughlin1,340 pointsBadges:
  • Amy’s Baking Co: Poster child for social media marketing plan mistakes

    SearchCRM's Lena Weiner looks to an episode of Gordon Ramsey's Kitchen Nightmares for some key examples of mistakes to avoid when launching a social CRM initiative.

    searchCRM1,390 pointsBadges:
  • A new approach to sales lead generation, management, and nurturing

    The best practice for leads generation comes from hiring outside help; a company with people who can act as lead farmers, managing leads in a way that promotes long-term success. Sales and marketing departments are not configured in a way that promotes long-term sales lead generation, with both...

    ITKE345,340 pointsBadges:
  • Confused by big data hype? The buzzwords don’t help

    Buzzwords and big data hype distort the reality that gaining insights from data is hard work, writes Ethan Jewett.

    EJewett120 pointsBadges:
  • 2007: These buzzwords made our eyes and ears burn

    Which high-tech terms from 2007 did you want to see banished from the lexicon? Here are some of our picks for the most irksome buzzwords of this year.

    ITKE345,340 pointsBadges:
  • VS .NET reduces marketing firm’s development time

    Microsoft's .NET-infused programming language allowed Brierley and Partners to develop a custom software platform to deliver online marketing projects faster and easier.

    ITKE345,340 pointsBadges:
  • Marketing Strategy on the Web

    Microsoft is promoting Windows 2000 as an Internet and e-commerce platform.

    ITKE345,340 pointsBadges:

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