• CRM analytics

    CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made.

    Margaret Rouse24,545 pointsBadges:
  • CRM metrics mean success for Microsoft user

    A CRM user attending Microsoft Convergence brought service and marketing metrics from his old job to ensure CRM success at his new one.

    Barney Beal5,200 pointsBadges:
  • Analytical CRM: An extension of BI?

    Isn't analytical CRM just an extension of BI, and do you think that the two will eventually merge or at least live under the same platform so that managers can see and correlate both business and customer valuable information through the same application?

    ITKE440,495 pointsBadges:
  • CRM technology explained

    Can you please explain the differences I should look for between traditional database-centric CRM systems from SAP, Oracle, Siebel and Peoplesoft, and newer, process-centric CRM systems from Pegasystems and Chordiant?

    DenisP440 pointsBadges:
  • CRM analytics: Pitney Bowes shares the secrets of its success

    Pitney Bowes knows Siebel. It's been through multiple deployments. Its data warehouse chief gave some tips on deploying Siebel Analytics at OpenWorld.

    Barney Beal5,200 pointsBadges:
  • Analyze this — Siebel analytics extends beyond CRM

    Siebel has added financials, workforce/employee performance and supply chain to its analytics arsenal.

    Barney Beal5,200 pointsBadges:
  • ROI for CRM analytics

    Given today's economic environment, what ROI is needed to justify this technology?

    searchCRM1,430 pointsBadges:
  • CRM analytics seeing investment

    IBM is focusing on predictive analytics; and now, so is Accenture with SAS. Much of the interest is in CRM analytics, but experts say companies needn't go to outside tools.

    Barney Beal5,200 pointsBadges:
  • The difference between CRM analytics and traditional data mining

    How do you separate CRM analytics from more traditional data mining and analysis? Isn't this just a variation on an old theme? What is the added value of CRM analytics?

    searchCRM1,430 pointsBadges:
  • CRM metrics: Why it’s time to get innovative

    For CRM metrics to be meaningful and work for different business units, resist the impulse to over-measure. Justin Robbins explains why.

    ITKE440,495 pointsBadges:

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