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A wallet-less world puts every customer on the A list. CIOs need to figure out how to do that in the realm of enterprise computing.
If they aren't valued and engaged, customers won't come back to your company. Here's how to think beyond your products to create a base of brand addicts.
Marketing analytics firm SumAll opted for Data Warehouse as a Service software to analyze JSON data stored in a MongoDB NoSQL database.
The industrial internet of things (IIoT) is changing the way we live and work, and extracting maximum value requires a big data approach
Marketing automation and CRM systems can help, but proactive cohesion among sales and marketing teams is the main driver of better service offerings.
For companies that lack the resources or in-house expertise to invest in tools, social media monitoring services may offer a solution.