How do you measure the success of your enterprise social media initiatives?

Michael Tidmarsh Profile: Michael Tidmarsh
Tags:
social media
social media analytics
When I first started in Social Media, the goal was to get more followers, more fans, etc.The thought was once we hit critical mass, we’ll figure out a way to make money. That was 10 years ago and it is quite surprising to see companies still engaging in that practice while there are many ways to track the real value of your social media endeavors; and more importantly, what your customers want from you.So is your company still following the old playbook? If not, what tools and techniques is your company using to track the value of your social media campaigns?

Reply to this discussion

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members reply.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

3 Related Discussions

 

Have you tried Crowdsourcing to improve your processes?

With social media transforming business, it’s interesting to see how different companies apply social strategies. There are many notable examples of companies who have risen on the strength of crowdsourcing. There are even sites, such as Kickstarter, devoted entirely to raising money for projects. But crowdsourcing doesn't just refer to money. Saavy companies use their customer base, fans and followers as a massive focus group to help them design and improve products, to better understand the market, and to help improve their processes.Have you tried crowdsourcing to improve your processes? If not, what would it take for you to try this? Michael Tidmarsh Profile: Michael Tidmarsh

Can purchasing companies successfully “monetize” social media sites?

When a company such as Yahoo purchases a social media site like Tumbler, it’s not unusual to see users flee in droves. A similar thing happened when Rupert Murdoch purchased MySpace. Users of social media sites don’t like when an outside entity purchases their sites with an eye towards “monetization”. Understanding that there must be profit, how can purchasing companies expand into these arenas without losing the very people who created the value of the site they purchased? Michael Tidmarsh Profile: Michael Tidmarsh

What strategies do you see your company using to make data analytics quicker?

The research company Gartner recently identified three trends business intelligence professionals should consider: Greater transparency, real-time tracking and automation. Which strategies do you see your company using to make data analytics quicker and more efficient? Michael Tidmarsh Profile: Michael Tidmarsh

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

To follow this tag...

There was an error processing your information. Please try again later.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Thanks! We'll email you when relevant content is added and updated.

Following