How do you measure the success of your enterprise social media initiatives?

Michael Tidmarsh Profile: Michael Tidmarsh
social media
social media analytics
When I first started in Social Media, the goal was to get more followers, more fans, etc.The thought was once we hit critical mass, we’ll figure out a way to make money. That was 10 years ago and it is quite surprising to see companies still engaging in that practice while there are many ways to track the real value of your social media endeavors; and more importantly, what your customers want from you.So is your company still following the old playbook? If not, what tools and techniques is your company using to track the value of your social media campaigns?

Reply to this discussion

There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members reply.

3 Related Discussions


Have you tried Crowdsourcing to improve your processes?

With social media transforming business, it’s interesting to see how different companies apply social strategies. There are many notable examples of companies who have risen on the strength of crowdsourcing. There are even sites, such as Kickstarter, devoted entirely to raising money for projects. But crowdsourcing doesn't just refer to money. Saavy companies use their customer base, fans and followers as a massive focus group to help them design and improve products, to better understand the market, and to help improve their processes.Have you tried crowdsourcing to improve your processes? If not, what would it take for you to try this? Michael Tidmarsh Profile: Michael Tidmarsh

Can purchasing companies successfully “monetize” social media sites?

When a company such as Yahoo purchases a social media site like Tumbler, it’s not unusual to see users flee in droves. A similar thing happened when Rupert Murdoch purchased MySpace. Users of social media sites don’t like when an outside entity purchases their sites with an eye towards “monetization”. Understanding that there must be profit, how can purchasing companies expand into these arenas without losing the very people who created the value of the site they purchased? Michael Tidmarsh Profile: Michael Tidmarsh

What strategies do you see your company using to make data analytics quicker?

The research company Gartner recently identified three trends business intelligence professionals should consider: Greater transparency, real-time tracking and automation. Which strategies do you see your company using to make data analytics quicker and more efficient? Michael Tidmarsh Profile: Michael Tidmarsh
  • jamesz243
    Actually, we're not trying to make analytics quicker. We can already get near-instant reports, including charts and comparisons that are produced on demand based on the criteria we set, and I don't see any value in checking things more often than I currently am unless we're starting up a new advertising campaign and want to tweak it as it goes. After all, I still have to pay attention to the rest of the business and make decisions about how to proceed - I'm more interested in increasing the accuracy of reports and obtaining reliable predictions than improving the speed of analytics.
    1,315 pointsBadges:

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

To follow this tag...

There was an error processing your information. Please try again later.

Thanks! We'll email you when relevant content is added and updated.


Share this item with your network: