With social media transforming business, it’s interesting to see how different companies apply social strategies. There are many notable examples of companies who have risen on the strength of crowdsourcing. There are even sites, such as Kickstarter, devoted entirely to raising money for projects. But crowdsourcing doesn't just refer to money. Saavy companies use their customer base, fans and followers as a massive focus group to help them design and improve products, to better understand the market, and to help improve their processes.Have you tried crowdsourcing to improve your processes? If not, what would it take for you to try this?