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Knowing as much as possible about customers is the first step in personalized marketing. But these practices mean nothing without customer trust.
Generic messages to customers and prospects are losing their effectiveness. Today, tailoring interactions to individuals is crucial to make the sale.
Marketers can get too caught up in measuring everything. They need to find the right KPIs to track performance and drive revenue.
Marketers strive to provide personalized experiences to their customers. But customers will only reveal personal information in exchange for trust.
IT pros who jumped into virtualization remain hesitant to cross the cloud chasm – and that could be bad for business. Can IT pros overlook cloud gaps?