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Stephen Diorio, president of IMT Strategies, talks with SearchCRM about the impact that rapidly changing technology will have on sales and marketing strategy and management over the next decade.
Where CRM deals primarily with the sharing of information internally with sales, marketing and customer service, PRM focuses on the external partner, the supplier and distributor.
Read a review of The Customer Relationship Management Planning Guide v2.0: Steps I & II: Customer-Centric Planning & Redesigning Roles by Dick Lee.
NFC mobile wallet services look cool, but "cool" doesn't make money. The opportunity for carriers is to market their positions as intermediaries to merchants and advertisers.
This book is overflowing with case studies and lessons learned from the three evolutionary stages of customer care.
Here's ten tips for Windows security managers who need coworkers and managers to buy into their new information security initiatives.
Security gets more buy-in from business execs now that Sarbanes-Oxley is here, but it's still a tough internal sell. CIOs must reach out to business managers to ensure that security is a priority in every technology project.