Diary of a B-to-B Marketer:

ROI


April 18, 2011  8:40 PM

Weathering the Marketing Storm



Posted by: anitaom
B2B, Demand Generation, Facebook, Google Alert, LinkedIn, Marketing, Marketing Best Practices, Marketing Budget, PR, Public Relations, ROI, Social Media, TweetDeck, Twitter, Vendors

Our beloved b-to-b marketing climate changed over the past couple of years. And it started with the economic storm--bad things happened, and then bad things continued to happen.

I saw three significant events occur that...

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