Diary of a B-to-B Marketer:

Event Marketing


May 5, 2011  7:17 PM

7 Ways I Use Twitter at Trade Shows



Posted by: anitaom
CoTweet, Trade Show, Twitter

I find that Twitter is great for making personal connections with business partners, customers and prospects at shows. Twitter, not unlike trade shows, is used for brand awareness, introductions and nurturing relationships without hard selling. Here are 7...

March 29, 2011  4:43 PM

Sending a Booth or Tabletop Display into the Field



Posted by: anitaom
Booth, Display, Event, Tabletop, Trade Show

Since my side of this blogging team is the more practical day-to-day execution of marketing programs and events I thought I would share how I spent my day: How many times have I sent a booth orĀ  tabletop display or even something as simple as a collateral rack to an event in the field and found...


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