Diary of a B-to-B Marketer:


April 18, 2011  8:40 PM

Weathering the Marketing Storm

Posted by: anitaom
B2B, Demand Generation, Facebook, Google Alert, LinkedIn, Marketing, Marketing Best Practices, Marketing Budget, PR, Public Relations, ROI, Social Media, TweetDeck, Twitter, Vendors

Our beloved b-to-b marketing climate changed over the past couple of years. And it started with the economic storm--bad things happened, and then bad things continued to happen.

I saw three significant events occur that...

March 28, 2011  1:10 PM

Facebook keeps you on your toes

Posted by: anitaom
B2B, Facebook, Social Media

When we set up a Facebook site for our company, as a BtoB company we struggled with how and why we needed one. What can an IT reseller possibly offer that has any sort of pizzazz or interest?  We ended up adding two custom sections: one on our

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