Comments on: Facebook keeps you on your toes

By: Samuraiwriter

Samuraiwriter — Thu, 28 Apr 2011 00:14:24 +0000

That Hubspot article is great! Thanks for posting it.

I’m going to see if I can hunt down some computer networking FB pages that are getting traffic. Starting with that Cisco photo page…

By: AnitaO

AnitaO — Wed, 27 Apr 2011 10:54:13 +0000

Hi Samuraiwriter, thanks for your comments. I fixed the HubSpot link, must have been a slip of the COPY button. Check it out.

By: Samuraiwriter

Samuraiwriter — Wed, 27 Apr 2011 02:30:18 +0000

The Avatars are neat and made me curious to the people behind them! The short videos and Events info are informative as they accumulate over the weeks and months.

Have you invited any of your Demo clients to visit the page?

btw – is that HubSpot link correct? Goes to your Events page when I click it.

By: EmNichs

EmNichs — Thu, 14 Apr 2011 15:01:27 +0000

Hi Anita,
Thanks for sharing these examples! I too am always interested in seeing how tech companies successfully market themselves on Facebook. I think we can, and have, all see the value in B2C companies marketing through Facebook. However, I still wonder if B2B tech companies really do find value?

If the tech company, like Cisco, sells products that are purchased by consumers (in addition to businesses) then I think it’s easier to see the ROI. But for a tech company that sells strictly to businesses, is Facebook really providing good return or is it just more of a branding strategy? I would think there aren’t too many IT directors looking to buy enterprise tech products doing research on Facebook?

I was at a MarketingProfs conference a few years ago that was focused solely around social media use for B2B and I met a man who sold industrial refridgeration equipment to businesses. He and I chatted for a while and we walked away from the discussion thinking that they’re just might be some businesses that social media doesn’t work for.

I’d love to get other opinions!
Em