Diary of a B-to-B Marketer

Mar 28 2011   1:10PM GMT

Facebook keeps you on your toes

anitaom Profile: anitaom

When we set up a Facebook site for our company, as a BtoB company we struggled with how and why we needed one. What can an IT reseller possibly offer that has any sort of pizzazz or interest?  We ended up adding two custom sections: one on our demo centers and one for our custom offering.

It’s a work in progress, but I learned that it’s not a site to merely post your press releases and we have started using it more extensively for event postings.

Here’s a great article from the HubSpot people on 7 great Facebook pages. I liked it because 2 of the 7 companies listed are technology based. Cisco had the creativity to do a Super Fan area, where they post photos of Cisco people sent in holding/using their stuff.

You really have to be on your toes these days. Wish us luck thinking of new, better ideas on keeping it current as a BtoB marketer. Will keep you posted as we figure it out.

4  Comments on this Post

 
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  • anitaom
    Hi Anita, Thanks for sharing these examples! I too am always interested in seeing how tech companies successfully market themselves on Facebook. I think we can, and have, all see the value in B2C companies marketing through Facebook. However, I still wonder if B2B tech companies really do find value? If the tech company, like Cisco, sells products that are purchased by consumers (in addition to businesses) then I think it's easier to see the ROI. But for a tech company that sells strictly to businesses, is Facebook really providing good return or is it just more of a branding strategy? I would think there aren't too many IT directors looking to buy enterprise tech products doing research on Facebook? I was at a MarketingProfs conference a few years ago that was focused solely around social media use for B2B and I met a man who sold industrial refridgeration equipment to businesses. He and I chatted for a while and we walked away from the discussion thinking that they're just might be some businesses that social media doesn't work for. I'd love to get other opinions! Em
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  • anitaom
    The Avatars are neat and made me curious to the people behind them! The short videos and Events info are informative as they accumulate over the weeks and months. Have you invited any of your Demo clients to visit the page? btw - is that HubSpot link correct? Goes to your Events page when I click it.
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  • anitaom
    Hi Samuraiwriter, thanks for your comments. I fixed the HubSpot link, must have been a slip of the COPY button. Check it out.
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  • anitaom
    That Hubspot article is great! Thanks for posting it. I'm going to see if I can hunt down some computer networking FB pages that are getting traffic. Starting with that Cisco photo page...
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