Here are my top five, please feel free to throw down yours in the comments below:

1. Drag/Drop graphical interface for designing process workflows
2. Common, normalized Data Model of common/primary attributes
3. Library of pre-defined, re-usable actions/triggers/processes for usage out-of-the-box (bigger the better – even a community that shares is a plus)
4. Policy/Desired-state engine driving things
5. Sandbox, simulator to help test workflows without impacting actual resources/instances within the production enterprise.

Beyond these five core capabilities, depending on the processes you wish to automate you need to verify what interaction/communications protocols are supported (e.g., SNMP, WMI, JMX, ODBC, Telnet/SSH/FTP to CLI, XML/Web Services). Make sure they have what you need to communicate with.

Of course, it also goes without saying (just like with any commercial product) table stakes require RBAC security, reporting, logging, appropriate hardware/software requirements.

Bottom line, I guarantee if your a medium to large enterprise you have current manual processes that these products can automate for you! Reducing errors due to the mundane nature of that task, freeing up people currently doing the task for other projects or tasks and also the intangible benefit of it’s simply faster which provides better customer service depending on the process that is automated. Make this a priority in 2008 and get one of these vendors in there to help out!

Disclosure: I have no relationships with any of the vendors in this space. The comments are all made based on my personal experiences and perspectives.

These products offer the ability to define, build, orchestrate, manage, monitor and report on workflows that automate specific IT intra or inter domain processes (intra = between different products for the Windows Server team or inter = between the application and network team). There are a ton of case studies and examples on most the players websites.

A couple quick examples to get a flavor include:

A monitoring product identifies a specific condition (e.g., an outage), it then checks a configuration auditing product to see if a recent change was performed for that system.

A configuration auditing product monitoring if a device is in or out of compliance notices an situation and then automatically opens a trouble ticket. Later, it notices again the situation has been resolved and it adds the appropriate details to the ticket and automatically closes it out.

Here are the companies I know about (as always, in alphabetical order)

BMC (formerly RealOps)
Enigmatec
GridApp
HP (formerly Opsware, formerly iConclude)
IBM (formerly ThinkDynamics)
LANDesk (Process Manager product)
NetIQ (Aegis product)
OpTier
Opalis
Optinuity
Scapa Technologies
Stratavia
UC4 Software
xTigo

As always, who am I missing. What are the opinions out there from users or evaluators for each platform (please chime in down in the comments section). I have personal product exposure and experience with only BMC, Stratavia. Some of the key features that I learned from those products included the value of having a normalized, common data model and “action” abstraction capabilities so you re-use previous process actions in new workflows.

Here are a couple good reviews and write-ups for further reading if desired.

Data Center Manager Primed for IT Process Automation
IT Process Automaton Overview and review of some players