NetQoS goes even deeper

into Performance Management.  When it comes to the Performance management of IP traffic, NetQoS continues to remain laser focused on being the company enterprise’s call in to help!  At the heart of Performance monitoring is latency and today’s announced acquisition of Helium Systems and introduction of the NetQoS Trade Monitor continues to build on that brand.

NetQoS started building it’s “Performance” brand many years ago original around it’s innovative SuperAgent appliance.  That appliance set the drumbeat for the company that they still march to today.  Gathering the right data, preferably traffic flows, and provide latency, error, throughput and other performance metrics.  As Netflow from Cisco (and others) gained momentum they embraced that and added that traffic flow data to their bag of Performance Management tricks (known as ReporterAnalyzer).

They continued to embrace and extend this brand with very intelligent previous acquisitions of:

• Pine Mountain Group in December 2005,  Performance Management training and consulting focused, including over 2500 certified NetAnalysts (including yours truly) from their comprehensive, vendor-neutral training.
• RedPoint Systems in April 2005, Performance Management polling and reporting solutions (think software that competes against everyone from Concord eHealth down to Solarwinds Orion over to  ZenOSS).

While also making R&D investments in latency sensitive traffic types like VoIP (e.g., the introduction of their VoIP Monitor in August 2007) and now the introduction of Trade Monitor, for latency sensitive Financial Information eXchange (FIX) protocol transactions.  FIX protocol is used by financial institutes performing electronic exchange of securities transactions.

Personally, I love this strategy of not watering down the core brand and listening closely to what Enterprise customers are asking for in the arena of Performance.  It continues to work, when I talk to customers and competitors alike and I ask about who they see in the marketplace, NetQoS is on the top of both of their lists.