Oct 8 2008 6:00AM GMT
Posted by: Joe Coley
Custom software development,
Independent programming,
Independent software developer
So here we are — the stock market still sliding downward (…or is it a free-fall?), unemployment rising, IT jobs being cut, and seemingly unending bad news on the economic front! If you are on an IT payroll somewhere, you may be concerned about your future with the company - and rightfully so. If you are a contract or custom software developer you may be worried about where your next project will be coming from, or if not that, perhaps whether that project you’ve been working on will be safe with all the cuts going on.
These are decidedly difficult times, and it looks like they won’t be going away very soon. If you are a custom application developer what is your next step? What will be your future? How do you sell your services? Will you be able to? …and for how much?
My recommendation regarding your service pricing during this time is “Don’t Discount!”. Yes, potential clients might be looking for bargain basement pricing, but as an independent who offers a valuable service to your clients it is best that you maintain your value. If you are one who quotes hourly rates especially don’t discount! My recommendation is to get away from the hourly pricing and instead make it a practice to set a fixed price for a well defined task. Base that fixed price upon your best estimate, but make it a price that will be attractive to the client — and then get the job done well when its yours.
I’ve found that often a potential new client doesn’t stop to think about the extra expenses that an independent is faced with — and I don’t hesitate to remind them that much of my education which allows me to provide them with my service is the result of many hours and dollars invested in training programs, software and hardware. Every new software release must be tested, software updated, tested again, and new functionality learned — all during non-billable time! When a new operating system is released that too adds to the non-billable time spent in educating self.
It’s easy to forget what it takes to provide quality service to clients, but you owe it to yourself to value your services properly. Did I remember to say “Don’t Discount”?
Aug 6 2008 12:30PM GMT
Posted by: Joe Coley
Custom software development,
Small Business Computing,
Small Business,
very small business,
Single person business,
Independent programming,
Independent software developer
My work day started today with the usual quick scan through the multitude of emails that I receive daily. I have always found this activity a gentle way to start my day (which generally begins somewhere between 5:30 and 6:30 AM). I’ve also found that at times my attention is directed to particularly poignant articles relating to some facet of my business as an independent software developer. This mornings find is just such an article.
My find? “The myth of being successfully solo in business” is a brief article that caught my eye and started me thinking about just how dependent an “independent” software developer is. Let me explain a bit without (hopefully) you not reading the linked article.
The article explores what is described as “…the myth of the successful solopreneur…”, and explores also how “…we can’t do it ourselves”. Now, THAT is something I’ve realized over and over again through my years as an independent software developer! However, my memory gets pretty short with certain learning I’ve noticed, and especially when faced with this myth!
The impossibility of doing all the things yourself that are provided for you when you are an employee seems to escape many of us self-employed, and often we think we’re some kind of super human who CAN do it! I’ve personally had one of those reminders recently as the result of my wife’s broken ankle back in mid May. Since the time of her injury, ALL of the household responsibilities AND the income producing responsibilities have been on my shoulders.
Fortunately, I don’t have an office out of the home that I have to go to - but I do have the occasional visit required to my local customers. All of these activities have at times been very much overwhelming — and certainly indicative that I “can’t do it” solo. Through this period I have met with exceptional understanding from my clients and considerable help with meals prepared by friends and shared with us.
While what I refer to above might seem more personal than business related, I call it to your attention in light of the referenced article, and as another indication that being an independent software developer still requires others. Professionally I’m a part of the Northeast Dataflex Consortium, a dedicated group of professional developers who support each other in many ways. Those of us who are independent software developers are also dependent upon our vendors, customers AND indeed all of those around us in some way.