Application Launch

Application Launching — Softly Please

There have been a number of posts made commenting about a recent post on 37 Signals blog about “Why it’s wise to launch softly“.  I always love to see my thoughts in print by others, or to see approaches that I believe in being touted as “good” methods.  Such is the post I refer to, I could have written it myself if I weren’t beaten to it.  (…and had thought of it).  Myself, I always want to launch a project softly — get feedback — know what will work, and what users don’t like, or what is perhaps “clunky”.

Launching softly provides ability to “tweak and revise” easily — something that the “big bang” launch doesn’t provide.  I’ve experienced my “Big Bang” launch thank you, never want that again!  August 1, 1999 is permanently etched in my memory as the implementation from Hell, as it is with others I shared the experience with.