In the last couple of months I have found myself, like so many others, listening to the gloom and doom forecasts of economic slowdown (and worse) wondering how it will affect me. Last month I blogged (really got on a soapbox) about developer pricing in my post “Service Pricing Thoughts for the Independent Developer“. In these seemingly ever worsening economic times providing value to your customers certainly is not the only consideration — in my experience during difficult economic times it seems that those times are probably the most difficult times to get new work from an existing client base.
That leaves the developer with the task of finding new clients to service – but how? Certainly today the web provides a broad capability to “advertise” services — but those web pages describing the company and its services still must be found by those looking for the services. Enter SEO – Search Engine Optimization.
I can’t say how many (if any) developers would say that they are “expert” at SEO, so for those who would include themselves in the non-expert category, I’d recommend an article published on the SiteProNews website entitled “Should Small Businesses Invest in SEO During a Recession?”. The article, well written and informative, makes many points which I believe to be essential. I personally find the subject very interesting. I particularly like the statement made by the author as he is about to write on outsourcing of SEO services — “Full disclosure: I am biased. I run a search engine marketing agency. But I hope you’ll hear me out anyway. This bit of honesty just adds to the articles legitimacy for me.