I must be getting cynical in my old age — or maybe just cynical when it comes to marketing! Either way, I just have to say something about the advertisement I recently saw saying to “Make Your Company Greener” by hosting your server with them. Actually the idea is very catchy (Hey — it caught my eye!). I even browsed the ad more than once, and now I’m blogging about it!
The claims for their service are nobel, the marketing spin excellent – but is this green IT? I think NOT!
I think green IT involves much more than virtualizing servers, although that is certainly a step in the right direction. I think it also involves re-thinking the business processes and how they affect the need for the multitude of equipment which we so readily add. I think it involves a major shift toward the “paperless office” and all that the concept has promised. Green IT won’t happen overnight – it isn’t a place to go! Rather I think “Green IT” is a way of doing business, in fact, a way of life.