CRM in Focus

Jul 7 2015   12:00PM GMT

Mobile-first strategy is key to CRM

Timothy Ehrens Profile: Timothy Ehrens

Internet of Things
Mobile CRM

To survive in today’s business world, companies need to look at their business processes from a mobile point of view. With information volumes and velocity moving constantly, companies need access to information wherever they need it. A mobile-first mentality will position companies to take advantage of trends such as the Internet of Things and customer personalization/geolocation in order to further engage customers and provide high levels of service.

CRM In Focus sat down with CRM expert Geneva Stephens to discuss these trends in mobile CRM and mobile technology.

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