The consumer masses may be under the impression that social networking is comprised only of MySpace, LinkedIn, Facebook, and Twitter. What they are not aware of is that there are many other tools and sites that have come and gone. Many may even still exist, but they haven’t gained the popularity or reached that critical mass necessary to catch the attention of mainstream consumers.
Why is that? What does one social networking site do different than another that causes one to capture the imagination and explode onto the Web, while others fade into obscurity? In this post, The Zen of Twitter, that question is examined as it relates to Twitter. One thing I like is the list of specific things that Twitter has done which seem to be working for them.