In case you’ve been hiding under a rock- the economy is having some issues. More than 2 million people lost their job in 2008. The stock market has taken a beating and lost as much as 40% of the value it had a year ago. The government rushed through a $700 billion rescue package for Wall Street, then fought tooth and nail to make sure the Big 3 auto makers couldn’t get the $30 billion they need just to survive. A former head of NASDAQ and wizard of Wall Street investor admitted that his investments were nothing more than a Ponzi scheme that has resulted in a $50 billion collapse rippling through businesses and charities around the world.
So- for companies like Microsoft, Cisco, Nortel and others, it may be a little tough prying the budget from prospective customers to get them to buy unified communications solutions in the near future. Unison thinks they have the answer though. How do you sell in a recession economy teetering on the edge of Depression? You give your product away for FREE. Take a look at this eWeek.com article for more details about Unison’s unified communications platform and how much bang you get for your buck (or lack thereof).