software-powered voice

Using the Cloud to Accelerate UC Deployment

I will start by simply quoting from the presentation and letting it speak for itself:

Unified communications (UC) has been the main focus of the VoIP industry over the last few years. And over the last twelve months or so cloud computing has become a big driver of enterprise software. The big transition for UC over the last year was its transition to software. So, if you believe that UC is a software market, and most people believe that, and you believe software is moving to the cloud, then the next step is that UC is moving into the cloud.

You can check out the slides from this Smoothstone / TechTarget webcast by clicking here: Using Cloud Computing to Accelerate Your UC Deployment

Driving Business Value With Unified Communications

There is an old saying in sales that customers ‘don’t buy the bacon, they buy the sizzle’. In other words, customers are less interested in the nitty gritty details of what a product is or how it works, and primarily interested in what it will do for them. It’s a sort of ’show me the money’ mentality.

Joe Schurman, Founder and CEO of Evangelyze Communications and author of Microsoft Voice and Unified Communications, talks about this philosophy as it related to unified communications in a recent ITWorld.com article. Schurman writes “The CEO of a company wants to know if he or she is saving money and will be impressed if the solution can integrate into the company’s business strategy…”

Read Driving Business Value with Unified Communications to learn more about the direction of unified communications and how to realize the value of increased efficiency and reduced operating costs rather than focusing on the technology itself.