Jun 29 2009 3:01PM GMT
Posted by: Tony Bradley
Facebook,
Twitter,
linkedin,
MySpace,
Social networking,
Web 2.0
The consumer masses may be under the impression that social networking is comprised only of MySpace, LinkedIn, Facebook, and Twitter. What they are not aware of is that there are many other tools and sites that have come and gone. Many may even still exist, but they haven’t gained the popularity or reached that critical mass necessary to catch the attention of mainstream consumers.
Why is that? What does one social networking site do different than another that causes one to capture the imagination and explode onto the Web, while others fade into obscurity? In this post, The Zen of Twitter, that question is examined as it relates to Twitter. One thing I like is the list of specific things that Twitter has done which seem to be working for them.
Follow me on Twitter
Jun 27 2009 12:53PM GMT
Posted by: Tony Bradley
Facebook,
linkedin,
Twitter,
Social networking,
instant messaging,
Unified Communications,
Office Communications Server,
UC,
OCS
You will be assimilated (for those perhaps not as nerdy as me- that is a Star Trek reference to The Borg).
That is sort of how new technologies work. Instant messaging went from IRC (Internet Relay Chat) used primarily by uber-geeks, to services like AIM (AOL Instant Messenger) embraced by consumers, and eventually to platforms like Microsoft Office Communications Server providing instant messaging capabilities in the enterprise.
Perhaps you can relate to this. I know people who rejected my overtures to connect on LinkedIn. They didn’t want to join and fought the tide. Then eventually I get an email asking me to join their LinkedIn network. Ironically, many of those same friends told me they refused to join Facebook. They already had LinkedIn, so what was the point? Fast forward a few months and I am getting Facebook friend requests from these people. Then it was Twitter. Now all of those people who said that they wouldn’t join the silly networking service that only allows 140-characters per message are watching how it has transformed International politics and media in the recent post-election protest violence in Iran and thinking “maybe there is some value to that after all?”
In fairness, there have been a number of lesser services that have not reached the popular acceptance of Facebook or Twitter: Plaxo, Spock, Friendster, etc. so I can understand approaching new technologies with caution or a healthy dose of skepticism. But, those that achieve the critical mass necessary eventually go from fringe uber-geek technology, to popular consumer technology, and then to a business tool embraced by enterprises.
There is some overlap though between the features and functions of some of these services and the functionality delivered by unified communications. Can social networking be leveraged as a ‘poor man’s unified communications’? Do enterprises have to choose one or the other? Or, will there be some sort of convergence of services that enable the two worlds to peacefully co-exist in the enterprise?
May 31 2009 4:54PM GMT
Posted by: Tony Bradley
Unified Communications,
Social networking,
Web 2.0,
Twitter,
Facebook,
instant messaging,
microblogging
Many of the components included in unified communications started off or at least became mainstream in the consumer market. Instant messaging, web-based email, wikis, etc.. These technologies seem to catch fire as a grassroots movement from end-users jumping on the latest cutting edge technologies often before they even understand what the point of them is. Eventually, they become more mainstream and enterprises find ways to leverage or exploit them as well and they become integrated into the corporate network.
Unified communications is an established market, but also a young and evolving market at the same time. Web 2.0 and social networking continue to evolve almost exponentially as well. Where the two meet they can either assimilate and become one, or battle to the death for dominance. Read this article to learn more about a panel discussion at Interop 2009 focused on the future of unified communications and social networking convergence.
May 28 2009 3:31AM GMT
Posted by: Tony Bradley
facetime,
Facebook,
Web 2.0,
Social networking,
Security,
Twitter
Employees are only human. They take breaks. They get distracted. As companies demand more from fewer employees and blur the line between ‘work’ time and ‘personal’ time, it is to be expected that personal or non-business use of computer and network resources will occur. But, how much is too much?
A recent study by Facetime found that actual usage is about 10 times higher than what managers estimated employees were doing. Employees are using MySpace, Facebook, Twitter, Youtube, and many other social networking and Web 2.0 resources. This activity may exceed a reasonable amount of ‘personal’ time for some employees and it also has security implications for the enterprise. Check out this ITWeb article for a more detailed breakdown of what Facetime found in the study.
Dec 27 2007 1:26PM GMT
Posted by: Tony Bradley
Social networking,
Facebook,
Michael Gregg,
MySpace
Aside from the obvious waste of company time that could otherwise be put to some productive use, should organizations be concerned about employees using social networking sites? Maybe. In fact, company policy regarding social networking sites should possibly extend beyond working hours. An employee may not use company resources or time to access the site, but if an employee posts sensitive information or derogatory information about the company on their personal MySpace page, it can have an impact on the company. Check out what network security expert Michael Gregg has to say about the subject.