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September 16, 2009  3:24 AM

Unified Communications Helps Improve Both CRM and CEM

Posted by: Tony Bradley
CEM, CRM, customer experience management, customer relationship management, UC, Unified Communications

Companies have focused for years now on CRM- customer relationship management. They want to make sure they have the right tools in place and measure the right metrics to maximize the value of each customer relationship. Makes sense...for the company. Now, companies are starting to understand...


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