The economy is certainly recovering, but recovering does not necessarily equal “recovered”. It all depends on the filter you are looking through.
Apple and Microsoft both reported record profits, so somebody, somewhere, is spending money on something. Still, small and medium businesses operate on entirely different economies than larger enterprises, and struggle to find a more short-term break-even on investments like unified communications.
“Late 2008 and 2009 has been an interesting year because of the changing dynamics [due to the economy],” says Sanjeev Aggarwal, the founder and partner of The SMB Group and a partner at Hurwitz & Associates. “What SMBs are looking for are solutions that provide a lot more operational efficiencies and at the same time cost cutting and short-term ROI. UC is more a strategic tool than a short-term ROI-based, operationally-focused solution.”
The beauty of unified communications, though, is that each SMB can define for themselves what it means, and the different elements can be purchased and implemented in a modular fashion so each component can be integrated into the network and into the organization’s business practices, and achieve its own ROI before moving on to the next piece.
Eat the elephant one bite at a time.