Unified Communications: Click to talk

Feb 28 2010   8:49AM GMT

Polycom Adopts Unique Strategy to Compete

Tony Bradley Tony Bradley Profile: Tony Bradley

You’ve heard the phrase “fight fire with fire”. Faced with an industry quickly converging to deliver video conferencing solutions–Cisco/Tandberg, Logitech/Lifesize, etc.–Polycom chose to blaze a new trail rather than fight that same fire.

A recent SearchUnifiedCommunications blog post titled ‘Polycom reduces network bandwidth costs, expands telepresence portfolio’, notes:

Incumbent Polycom quickly mobilized with a counteroffensive play, hyper-focusing on a strategy to retain their current market share and pull customers away from the monolithic Cisco. Forging new partnerships, cultivating deep alliances with existing partners and an aggressive focus on product development is Polycom’s core strategy.

Read the blog post for more details about Polycom’s unique strategy to take a different fork in the road in an attempt to set itself apart rather than competing head-to-head.

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