Springhouse Education and Consulting Services offers technology training and project management consulting. Springhouse worried that some visitors to its Web site might be in too much of a hurry to use the contact form to ask questions. The company also wanted to reduce response time for customers who did make contact. Springhouse installed SmartChat—a Web-chat application developed by Evangelyze Communications using Microsoft® ASP.NET—that integrates with the company’s existing Microsoft Office Communications Server 2007 environment. SmartChat uses presence awareness and automatic routing to connect customers with appropriate company representatives to answer their questions. Salespeople receiving instant messages through SmartChat see customers’ browsing and ordering history. With the new solution, Springhouse has streamlined its sales process and improved customer service. To learn more about Springhouse’s experience with SmartChat and how this innovative product can benefit your company as well, check out the complete Microsoft Case Study.