Cisco announced 61 new unified communications and collaboration products today. The massive unveiling demonstrates Cisco’s commitment to the concept.
Allen Cohen, vice president of enterprise solutions, said told Computerworld that today’s new products and Cisco’s recent agreement to buy videoconferencing vendor Tandberg for $3 billion demonstrate that “Cisco is doubling down [its investment] on collaboration.”
I don’t disagree that it shows Cisco is commited, but 61 products??? I realize that a vendor like Cisco can’t create a one-size-fits-all unified communications solution and expect it to work for everyone, but 61 new products?!?!?!
My eyes glaze over just reading ’61 new products’. I haven’t even gotten to the part where I try to learn what each of the 61 new products does, how they work together, what impact they might have for a business, and what combination of this smorgasbord of products would work best.
I commend Cisco for its commitment, but I think it needs to understand that unified communications and collaboration is about simplification and efficiency. If it requires some sort of calculus algorithm just to map out the available options, customers will just be confused and choose something easier.