Unified Communications: Click to talk

Aug 4 2007   9:16PM GMT

Cisco Keeps Linksys As A Separate Brand

Tony Bradley Tony Bradley Profile: Tony Bradley

Tags:
Disaster Recovery
Implementation/Management

The San Jose Business Journal recently reported┬áthat Cisco CEO John Chambers had divulged Cisco’s intent to phase out the Linksys brand and market their home products as Cisco as well. A post on The Platform, the official Cisco blog site, however, refutes this. The statement on the blog post states “Linksys consumer and SMB products will continue to be marketed under the Linksys brand and co-exist in the market with Cisco branded connected home products over the near term.” It is not a complete 180 though. Their statement claims that they will market both Linksys and Cisco branded products to the home market and qualifies the timeframe as “near term”. It seems to leave the door open for phasing out the Linksys brand, but it won’t be next week.

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