BroadSoft Adds VoIP to Salesforce.com

Broadsoft, a VoIP provider, has developed the Unified Connector for Salesforce, bringing unified communications functionality to Salesforce.com, a pioneer in SaaS (software as a service) and CRM (customer relationship manager). The Unified Connector for Salesforce is the premier Web 2.0 mashup from the Broadsoft Xtended program, an initiative by Broadsoft to explore ways to to combine their VoIP solutions with Web 2.0 applications. The Unified Connector for Salesforce enables customers to use their Broadsoft VoIP functionality, such as dialing with the click of a mouse, and the ability to transfer calls or place them on hold, to the powerful CRM capabilities of Salesforce.com. The Unified Connector for Salesforce has earned accolades for Broadsoft from Unified Communications Magazine, and from VON Magazine.