Posted by: Chris Leonard
So why a blog on community management? It seems a mundane topic. Something that should just happen naturally, right. You build a forum, start a blog, create a presence on Facebook or Twitter; and bingo you have a community! Users who like your products and services seek you out and provide traffic, quality user generated content (UGC) and buy your products. What could be simpler? Since your users already love you, there will be no problems, right?
Nothing could be further from the truth.
Whether you recognize it or not, you have a community by simply having a company, a brand or a website. Those who engage your products or visit your site, whether by searching out your company’s name or via search engine ARE your community. The members of your community have a wide variety of needs. Some want products, some want information, some want answers, some are looking for entertainment, and some just want to vent. The key is how to harness your community so that they provide value to your company at the same time you provide access to what they need. And that’s where community management comes in.
Next Tuesday we’ll focus on more traditional aspects of community management and why this blog is about pool cleaning.