Community Management: Tales of a Glorified Pool Cleaner:

Community Management

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February 19, 2013  12:09 PM

Understanding Your Competition on Facebook



Posted by: Chris Leonard
Community Management

Facebook is one of the leading platforms where companies try their social media meddle in hopes of drawing followers to their brand or products.  However, this is not as easy as posting articles on Facebook and the readers/purchasers will follow.  Facebook is a highly competitive arena based...

July 25, 2012  10:57 AM

Top 10 Tips for Killer Community Engagement



Posted by: Chris Leonard
Community Management

Recently a colleague of mine asked me “what are the most important things to do when building an online community?”  I got to thinking about it and quickly had a list of about 40 things you HAVE to do being technology marketers. After spending a little time looking at the list and matching up...


June 13, 2012  11:06 AM

Setting the Tone for Your Community



Posted by: Chris Leonard
Community Management

In the first few entries, I focused on some rather conceptual...


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