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	<title>Cloud Provider Commentary &#187; iCloud</title>
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		<title>Apple hasn’t failed &#8220;green&#8221; cloud, but has to see Greenpeace after class</title>
		<link>http://itknowledgeexchange.techtarget.com/cloud-provider/apple-hasnt-failed-green-cloud-but-has-to-see-greenpeace-after-class/</link>
		<comments>http://itknowledgeexchange.techtarget.com/cloud-provider/apple-hasnt-failed-green-cloud-but-has-to-see-greenpeace-after-class/#comments</comments>
		<pubDate>Mon, 16 Jul 2012 20:55:47 +0000</pubDate>
		<dc:creator>Gina Narcisi</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[green cloud]]></category>
		<category><![CDATA[iCloud]]></category>
		<category><![CDATA[public cloud]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[cloud storage]]></category>
		<category><![CDATA[green data centers]]></category>

		<guid isPermaLink="false">http://itknowledgeexchange.techtarget.com/cloud-provider/?p=256</guid>
		<description><![CDATA[Looks like Apple hasn&#8217;t flunked out of energy efficiency, but will still have to take that &#8220;green&#8221; data center class again in summer school. The hardware and software giant has vowed to go coal-free by May 2013 and power their cloud data centers with renewable resources instead. Upon inspection, however, Greenpeace noted that Apple is [...]]]></description>
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<p>Looks like Apple hasn&#8217;t flunked out of energy efficiency, but will still have to take that &#8220;green&#8221; data center class again in summer school.</p>
<p>The hardware and software giant has vowed to go coal-free by May 2013 and power their cloud <a href="http://searchcloudprovider.techtarget.com/news/2240158808/The-energy-efficient-data-center-Balance-hype-social-responsibility">data centers with renewable resources</a> instead. Upon inspection, however, Greenpeace noted that Apple is still struggling in this arena.</p>
<p><a href="http://www.wired.com/cloudline/2012/07/greenpeace-apple/" target="_blank">A new Greenpeace report</a> questioned whether Apple had a realistic plan to cut its reliance on coal and nuclear power, and graded the data centers a &#8220;D&#8221; in both the energy transparency and infrastructure siting categories.</p>
<p>Greenpeace did raise Apple&#8217;s grades for the renewables and advocacy, as well as the greenhouse gas mitigation categories &#8212; bumping its previous D&#8217;s to C&#8217;s.</p>
<p>Apple currently powers its cloud with 33.5% coal energy and 11.6% nuclear energy.</p>
<p>To power the new data center that Apple will be use for its iCloud, the company will be relying on both a biogas fuel cell plant and a 100-acre solar power farm.</p>
<p>But the coal-free commitment may prove more challenging than Apple first thought, and Greenpeace admits that if Apple releases their strategy regarding more environmentally-friendly data centers, its scores could actually further descend once the organization learns what will fuel the quickly- expanding data centers if not coal.</p>
<p>Look like Apple should keep its heads in the books &#8212; that or perhaps it should take on a tutor.</p>
<p>&nbsp;</p>

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