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November 28, 2012  4:56 PM

Survey settles cloud provider popularity contest



Posted by: Jessica Scarpati
Cisco, cloud provider, cloud survey, cloud trends, IBM, Infonetics Research, Microsoft

A new study out of Infonetics Research reveals a little about who's sitting at the cool kids' table in the cloud provider cafeteria. Microsoft Corp,...

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September 13, 2012  11:37 AM

IDC: Public cloud spending to approach $100B in 2016



Posted by: Jessica Scarpati
cloud adoption, cloud survey, cloud trends, IaaS, IDC, PaaS, public cloud, SaaS, selling cloud

Although the cloud still has its skeptics, some new research from International Data Corporation (IDC) suggests their influence is going to dwindle -- and fast. Global...

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February 20, 2012  7:32 PM

Cloud commandment No. 1: Know thy customer



Posted by: Jessica Scarpati
cloud adoption, cloud sales strategy, cloud survey, Parallels, SMB channel, SMB cloud, SMB market

It sounds pretty obvious, right? Whether you're trying to close a sale or just get a foot in the door, of course you should understand the requirements and limitations of your specific customers and market segment. As well-seasoned channel vets know, this is

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