There’s a litany of reasons why enterprises don’t want to buy public cloud services, but sunk investments in legacy IT tops the list, according to TechTarget’s recent Cloud Pulse survey.
Looking over the results, I thought about how this adoption barrier might be more difficult to overcome than, say, security. I know many of you categorically disagree with that statement, but humor me for a minute: Of course, there are many prospective customers who will never believe the cloud can be secure, no matter what a cloud provider’s strategy or messaging is. But there’s definitely a population that’s willing to consider cloud services if providers strengthen their IT security strategies, embrace transparency, conduct third-party audits and so on. I guess what I’m saying is there are tangible steps cloud providers can take to further fortify the cloud, and they have an opportunity to demonstrate this and possibly change the hearts and minds of enterprise IT pros.
But it seemed to me that there isn’t much a cloud provider can do when an enterprise isn’t interested in hearing the cloud pitch because it’s already sunk hundreds of thousands or millions of dollars into its internal [fill in the blank, e.g., storage area network, CRM deployment, development platforms].
I spoke to several cloud providers about all this for a recent story we published, Why CIOs have problems with cloud computing: Sunk costs in legacy IT. You can (and should!) check out the story to see how providers such as Microsoft, Savvis and Bluelock are dealing with this issue (spoiler alert: hybrid cloud is a common denominator), but I also wanted to share some of the really great reader feedback we’ve received in the comments section of this article.
We asked readers what they thought the biggest barrier to cloud adoption might be. Here are a few interesting responses we got:
OK, we know. You’ve got apocalypse fatigue. But hear us out.
As 2011 comes to a close, cloud providers are on the brink of — well, not an apocalypse. Seismic shift might be a more appropriate term.
Cloud and networking guru Tom Nolle outlines five big cloud computing trends that will reshape the cloud provider market in 2012, making the cloud far more successful and profitable for the providers that get on board.
Perhaps the most interesting of all is Nolle’s depiction of the rise of the “virtual cloud operator,” a spin-off of the “virtual network operator” (VNO) wholesale telecom model.
If “cloud VNO” models are combined with cloud federation, then every application developer has the potential to be a cloud provider on a global scale. How many new services or features could be easily created and supported by this internetworked cloud infrastructure? The result could be an explosion of innovation that remakes the whole relationship among consumers, business users, networks and IT.
The question of “Who is a cloud provider?” is bound to get a lot more interesting if the playing field opens this way. This kind of shift will also undoubtedly leave prospective customers kind of jumpy about the cloud security and compliance implications (because not everyone is comfortable with multiple providers touching their data).]]>