July, 2012

Apple hasn’t failed “green” cloud, but has to see Greenpeace after class

Tangled web of cloud partnerships: The key to adoption in niche markets?

When someone hires a lawyer, a hand cramp typically follows. That's not just the body physically rejecting the bill that comes in the mail later. Lawyers have an on-going love affair with paperwork, requiring signature after signature after signature. But what if this didn't have to be the case?...

Making the cloud attractive: Is your marketing team your own worst enemy?

The cloud is essentially a product up for sale, which means cloud provider big-wigs need teams of marketing and advertising specialists to make the cloud look as appealing as possible to potential clients. Advertisers are typically trained to list the most enticing qualities of their product,...

Dell buying Quest for $2.4B: Is there a cloud play up its sleeve?

We're all in agreement, right? Dell's decision to buy Quest Software for $2.4 billion means it's putting its hardware-junkie days behind and moving with the market by adopting a more software-focused strategy. But hey, could we please get a little more specific? The