Salesforce claims 110,000 business applications are currently running on top of Force.com which competes against Amazon AWS, Google App Engine and Microsoft Windows Azure in the cloud computing application development market.
Offering a limited, free version is a typical ploy by software companies to get users hooked, and then when they need more functionality they are forced to buy a subscription. Salesforce.com began this way with a free version of its SaaS CRM product. They’d get the VP of sales to sidestep IT and buy it for themselves, then they’re in, along with all the company’s data and nobody can get them out.
Force.com Free Edition offers:
- one custom app
- one website with up to 250,000 page views per month
- up to 10 custom objects (custom database tables) per user
- a sandbox development environment to test the app or site before deploying it
- basic online training
- a library of sample apps
Companies that need more than one app, or to support more than 100 users, or more than one website must upgrade to a commericial subscription to Force.com that begins at $25 per user per month.
For more on CRM check out Voices of CRM
In a succint one-day recap of the mouth-watering prospects of using cloud computing and the legless terror it can engender, website gdgt.com autoscaled gigantic traffic, and Amazon’s flagshp EC2 service went dark for hours in the night after an electrical storm.
That’s right- according to Amazon (mouse over the teeny little ‘i’s), “A lightning storm caused damage to a single Power Distribution Unit (PDU) in a single Availability Zone.” That means that one of its data centers in the US popped a cork and shut down an unspecified number of racks after a lightning strike.
The outage lasted from detection at 6:39PM PT on 6/10 to full availbility at 1:20AM PT on 6/11. That’s five hours of unexpected downtime, kids. Anyone running real-time applications or large batch jobs when their server got slammed? Any lost revenue/time/work? Lets check the SLA shall we? Graciously, Amazon will not be charging affected customers for services that went dark.
Amazon’s public stance on this so far? A pop-up window on their status page (see above).
On the other side of the coin, currently-quite minimalist gdgt streamed the keynote from Apple’s legendary dog-and-pony show, the Worldwide Developers’ Conference and incurred the expected Japanese-monster sized traffic spike. Reportedly traffic averaged 656 page views per second throughout the event, serving up something like 4.7 million total veiws by the end.
gdgt did this on Rackspace’s “Cloud Sites”, a scalable webhosting platform that starts small and charges users for extra capacity as needed. No word so far on exactly HOW much money they spent or saved, but it is presumably significantly less than if they had planned ahead and bought/rented the capacity that they needed. “Significant” in this context means “statistically observable”, by the way. Webhosting isn’t exactly a super-premium market at this point, this stunt probably didn’t ring up a staggering total.
We did try for comment; look for updates if the gdgt guys come through. Anyway, collective “good job!” for the penny-pinching whiz-bang, boys.
UPDATE: it was a few hundred bucks total according to Rackspace spokespeople.
Yet despite this cheerful little story of a moveable feast of web delivery, Amazon’s memento mori still sits at the head of table, an uncomfortable reminder that real-world “cloud delivery” means lightning, damaged data centers, and unexpected, unpreventable downtime with no recompense.
Turning a funny little relational database project into one of the largest commercial open source companies ever seen, Mårten Mickos oversaw the growth of MySQL from 2001 all the way through its acquisition of MySQL by Sun in 2008. In February 2009, Mickos dusted Sun off his feet and presumably took a long vacation. Now he’s back in the news, joining the Board of Directors of three year-old RightScale.
There are parallels between RightScale and MySQL. Based on open source software? Check. Sitting pretty at the front of a burgeoning market? Check. Strong and contributing community of users? Check.
MySQL and RightScale also have a venture capital firm in common: Benchmark Capital. Michael Crandall, RightScale CEO said he met Mickos through that connection, and that Mickos was an informal advisor and friend.
RightScale is almost out of the nest now, with a high profile in cloud computing. RightScale provides management and tools for cloud consumers across all the major cloud providers. It boasts buzz-worthy new-school customers like Animoto and Sling Media and old-school giants like Capgemini. But, competitors are springing up like weeds, armed with funding and new ideas, and customers already paying for computing power can be hard to sell on additional spending.
Mickos was contacted for this article but declined to be interviewed because he didn’t wish undue publicity on the move. Crandall said that Mickos will act in an advisory role on strategy and business development.
Crandall sees other parallels between cloud computing and MySQL. In its early days, developers adopted the free database without approval from higher ups because of the way it was so well suited to the new class of Web-based, interactive applications they were writing. “In a similar fashion, cloud adoption is being done through ‘Shadow IT,’” said Crandall.
Leveraging Amazon’s cheap computers instead of free software, Crandall hopes to take RightScale down the same road, fostering users of its free suite of cloud management tools and selling sophisticated extras to those who don’t have the time or the expertise to do it themselves.
Whether or not RightScale and Crandall will be successful remains to be seen. Cloud computing and the marketplace growing around it is in its formative years, and the road to maturity is littered with cast-off toys that have been outgrown.
What follows is a semi-regular exposition on all the products announcements we can’t cover in longer form, kids. They’re all interesting technology, really neat in some cases, strategically interesting in others, but SearchCloudComputing.com really needs to show how real people are using said awesome technologies, and what’s really driving that use. That takes time and reporting, so stuff gets left in the mailbag and interviews get left on the floor. Hopefully we can push all the interesting stuff that won’t be a story into this kind of post from time to time.
For instance , I spoke with newly minted VP of cloud computing at CSC, Brian Boruff. CSC is a big ($16.7 billion, 92,000 employees) consulting firm, and is opening a cloud computing division. The only real thing they can offer you so far is ‘cloud orchestration consultants’ who will come in and take care of the nuts and bolts using dozens, if not hundreds of other peoples’ technologies in your business — making sure they all meet whatever regulatory needs you have, auditing and compliance and so forth. CSC is rustling up an “alliance partner” to resell a standard package of cloud services and IaaS later on this year. Boruff commented on the rapidly evolving cloud market, saying “we are the only large player that’s technologically independent — we don’t sell [hardware], we don’t sell software”, so he feels CSC will have some influence on what becomes “cloud standard.” Unless it guesses wrong, of course.
SOA software maker TIBCO announced a management-minded suite for developers who really want to play in the cloud but have pesky, grumpy IT managers with governance needs. TIBCO Silver will make sure the “operations guy understands everything that” that developers do in the cloud, even after the fact, say spokesman Phillip Tree. It does this by automating a slew of governance functions, like performance monitoring, version tracking, logging, etc. It allows formalized test environments to be set up, so developers can play in TIBCO Silver/Amazon EC2, and then take their work to the SOA boss, who can in turn start an official dev cycle with a minimum of shouting and headaches.
Managed services firm IP Services is using application virtualization from InstallFree to provide regulatory compliance to applications in the cloud. Given that you’re paying IP Services good money to hang on to your apps and data, one assumes that they are using InstallFree to ensure compliance in their own virtualized, multihomed environment, not farming your goods out to EC2 or something.
Open source Java Virtual Machine scalers Terracotta announced a partnership with VMware. Customers can virtualize everything on VMware, develop JVMs within Terracotta and presumably hold a raffle for all the servers they don’t need any more, as customers, one presumes, port their VMware images to compatible public clouds. While that’s neat, what this really is another arrow in proprietary VMware’s quiver against a cloud market dominated by open source.
Two gentle ribbings:
Cloud software vendor ParaScale released a “TCO calculator,” but it doesn’t seem to work, and there are no instructions. So, that wasn’t well thought out.
Hosting firm REDPLAID (subsidiary of Connectria) has decided that having a shopping cart on its website and offering VMware machines for rent constitutes a public cloud. Honestly? Maybe the on-demand billing, self-service portal, repository of machine images and scalable resources are on the roadmap, but this might constitute band-wagon jumping to more cynical observers.
Open source ringleader Mårten Mickos and former windmill-tilter-in-chief at developer darling MySQL, apparently couldn’t bear the gilded cage of Sun’s “Senior Vice President” offices. He fled Sun in February and now he’s signed on the Board of Directors at RightScale, the burgeoning cloud management start-up that is, akin to MySQL, built on open source software and that already owns a tidy piece of the Amazon middleware market.
Written statements from CEO Micheal Crandell and Mickos have a fair share of the usual blather:
“I am extremely pleased that Mårten will be contributing to the vision and direction of RightScale at a time of explosive growth for the company and the industry,” said Michael Crandell, RightScale CEO. “Mårten has proven to be one of the industry’s most innovative leaders, and we hope to tap his experience as we aggressively expand RightScale’s cloud management offerings to new markets.”
“RightScale has established itself as a leading cloud management platform, and the company continues to demonstrate tremendous momentum as its customer base and ecosystem expand with strategic partners like Sun and Canonical,” noted Mickos. “I look forward to offering my experience as a member of the RightScale board to help the company maintain and expand its leadership in a rapidly growing market.”
Mickos is a top gun in the IT world, but RightScale is only a venture-capital funded company at this point. Sun is, well, part of Oracle now, but it makes RightScale look like small fry.
What’s behind Mickos’ move? Does he really want a new challenge? Did he know about Oracle eating Sun? Inquiring minds want to know.
It’s not entirely clear what Mickos’ new role will be, but it’s always safe to assume that if they announced the news, they want you to know, whatever their reasons. Stayed tuned.
The following post,
Enomaly owns CloudCamp™ – has it jumped the shark?, by Sam Johnston, working group secretary at Open Grid Forum, is definitely ‘inside baseball’ but an interesting look at how proprietary interests are battling open standards in the cloud.
The conversation reminds me of The People’s Front of Judea sketch in Monty Python’s The Life of Brian. Check it out.
Dated May 22, NIST’s definition isn’t substantially different from what most accept as “cloud” — scalable, on-demand and pay-as-you-go computing — but it is notable, as NIST develops standards for everything from weights and measures to data encryption, and its definitions tend to be the end of the argument. This definition, however, appears to be of the ‘big-tent’ variety, and may not please all comers. Broadly speaking, NIST’s definition cleaves to the now-familiar, SaaS, PaaS and IaaS model, and admits it is trying to be all things to all people. “The cloud computing industry represents a large ecosystem of many models, vendors, and market niches,” it says. “This definition attempts to encompass all of the various cloud approaches.”
It’s great fun watching a big trade show wind down. Day one is all vigor and pizazz and manic tweets. By the third day, attendees are sprawled in the halls, their listless fingers struggling to update mere blogs. At any rate, Wednesday (day three) brought a telling scene. An event photographer crept out of a room and said, “Finally! A full room.”
What topic, after three days of talks and speeches by the brightest stars in the IT firmament, drew the masses? Cloud computing, naturally.
Anyway, Lew Moorman recently gave me an excellent interview, which made it into a story about Rackspace’s position in the infrastructure cloud market.
But Moorman might have had more ready numbers on hand. Rackspace is spending “millions” of new dollars of data center investment, he told me, and is positioning his $500 million company as a scrappy, little-guy going up against the $20 billion dollar behemoth Amazon.
Looking at Amazon’s and Rackspace’s latest quarterly reports gives the real numbers. From 2008 to Q1 2009, Rackspace spent $11 million out of $37 million in total capital expenditure investments on “data center build outs.” Amazon, which only lists “Purchases of fixed assets, including internal-use software and website development,” spent $55 million total capex for IT in Q109. Assuming similar ratios, Amazon might have only spent $16 million on new data center development.
Rackspace. What an underdog, hunh?
The long and short of it is that Rackspace is a hosting company, and Amazon is an e-commerce company. Both are, in terms of capacity and potential compute power, massive. Rackspace does lack the “perfect cloud” offerings of Amazon, but it is no mean competitor, and the money and the market is there. Before cloud, Rackspace wasn’t hurting for customers; they probably still aren’t.
We’re exploring new frontiers at the Enterprise Cloud Summit, as cloud deckhands try to haul up the sails and ship owners look for value. Overall the mood is good; people are receptive, especially since the order of the day for cloud evangelists is “saving money” and they have examples to prove it.
Probably the biggest news of the day was from Amazon, which announced a new set of AWS services that address performance and monitoring. It’s worth noting that that’s something many cloud management services (e.g., RightScale) are also offering.
Amazon CTO Werner Vogels also point-blank ducked a question on how Amazon makes decisions on how to bring new AWS products to market. This is obviously of interest to cottage industries springing up around AWS.
Other highlights have included a snappy “Dark Side” talk by Forrester Analyst James Staten, providing welcome relief after other sugar-coated morning sessions.
Then, a panel featuring an honest-to-goodness risk analyst and an insurance wonk outlined the meaning of their pet neologism, “intellectual malpractice,” that is, losing/misusing the citizenry’s personal identity materials. Their opinion is that adding cloud providers into the insurance mix may add hitherto unknown risks, since victims may be able to sue anybody involved in the chain.
Technology has outpaced the law, and it’s a breakout world for litigators, argued Bob Parisi, from the risk advisory firm The Marsh Group. That may prove to be a roadbloack for enterprise adopters, he said. Drew Bartkiewicz from The Hartford was unequivocal, however. “Cloud insurance exists,” he said. It’s just going to cost you an unspecified amount of money.
Exciting news, the site I’ve been brought on to write and report for launched today! There’s plenty of content there already, including straight news, advice, and expert commentary. Many of the articles already there are backfill — old news — but definitely worth a look at, since it comes close to gathering all of TechTarget’s cloud stories in one place. That’s not an inconsequential resource, and I am fully pimping it out to anyone who reads this blog.
Please do be aware that it is soft launch, we know there are dead links and some funky items- it is in process and we are not making a big noise about it. Comments welcome on general look and fell.
As a bonus, I think it looks nice. It’s clean and easy to get around. It’s going to be a blast. A cloudy, cloudy blast.
So that’s nice.
In other news, I finished the Eucalyptus Systems piece. I’ll link to it when it’s officially out in the world.
Another piece about the so-called “Legal Cloud” is up. I think it’s newsworthy because it’s a very clear-cut example of what I’m going to call the “Cloud VAR” (you could even say “Cee-VAR.” That’s a cool sounding acronym, right?). What they’ve done is basically fence off their own little patch of Rackspace (I don’t know to what level or many technical details) as a virtual private cloud and are selling cloud resources to law firms, exclusively. These guys have industry expertise — CEO Mark Hadfield hails from Workshare Deltaview, which makes software for handling legal documents, and the CTO comes from Joyent. At this point, they are long on concept and short on track record (one customer told me he thought the Legal Cloud was basically non-existent and in early testing), but these guys say they want to be out of beta and open for business in 3 months (!).
Of course, they can do this because, wait for it, they are using the cloud. If the model works, they just ramp up their Rackspace headroom; if it doesn’t, they simply turn off the tap. No waiting, no planning, nothing but cash over the barrel.
So that’s a heady recipe when venture capital seems mighty eager for cloud companies: take one cloud/IT manager type, one industry wonk and one credit card and Presto! Cloud VAR open for business. “Nimble” seems to be taking on a whole new meaning out here in cloud-land.