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Duncan Johnston-Watt, the CEO of stealthy upstart Cloudsoft Corp. gave the first presentation on his new company at the 451 Group’s Client Conference in Boston today.
“I like to say you’re not doing more with less; you’re doing nothing,” he said, speaking of the shift to cloud computing. “You will own less and less of the infrastructure and care only about what business services you need.”
Cloudsoft is building a product that uses patented mediated routing IP from Enigmatec Corp, Johnson-Watt’s previous company. Called MarketMaker, the product will provide mediation as a service for service providers looking to get into the online auction, betting or brokerage and bookings businesses. “You want to be able to move mediation from one cloud to another to forefill orders … to move order books around to provide a guaranteed performance level and predictable behavior,” he said.
The name of the company, which implies it intends to be the Microsoft of the cloud, is no accident. “What is the Microsoft Office of the cloud … what are the essential business services you need from the cloud?” Johnston-Watt said. That’s where he believes cloud computing will get interesting.
Meanwhile, keeping it real, William Fellows, principal analyst and co-founder of the 451 Group said cultural and organizational issues concerning power, trust, control and ownership are the biggest barriers to adoption of cloud services by enterprise IT. He also believes that the contractual language is not there yet for service-level agreements that meet compliance regulations. But Fellows insisted that IT should not dismiss the trend. “Just understand what it’s good for.”