I hate when my Internet connection is slow. It really drives me crazy. I guess I am just another victim of our instant society. What bothers me even more is when my connection is fine, but the site I am trying to access has poor performance. There has been more than one time I have just gone to a competitor’s site because I didn’t want to wait. I never really gave much thought to the financial impact caused by a poor performing website. That is until a saw a very interesting infographic created by SmartBear.
The infographic presented some very interesting facts. For example, a study done by a travel site showed that over 50 percent of their users abandoned the site after 3 seconds. When you combine this with the fact that the average load time for the top 2000 retail websites is 10 seconds, you can start to see how many visitors are lost before the page even loads. Other research shows that for each additional second a site takes to load will result in 11 percent fewer views.