using sex to sell is a lazy marketing tactic for someone who has no creativity and/or doesn’t know how to successfully appeal to their audience. it is the same as cursing- a crutch for a lazy person that has no vocabulary.]]>
Being attractive does not make them stupid or make them enjoy being exploited for being attractive. Do as I do – give your card to booth babies and tell them to contact you if they want to get into technical work. Many of them will contact you and some will listen to your advise on how to proceed. Some have had their children call me about getting an internship in the tech world.
Booth babies work for many reasons just as do the rest of us. When you are young and pretty, you may not realize that your behavior is keeping you from finding other kinds of work. In the current job market, being a booth baby is better than being unemployed. Being a booth baby at VM World is a way for a smart woman to make contacts in the IT world. If you are a woman, why not share your experiences with them. You might be surprised at how interested they are in what you have to say.]]>
I am a female IT professional that attended VMWorld to learn more about their products and services because I recently completed a full upgrade project to move all of our servers into a fully virtualized environment. So, my goal was to learn more about their latest release.
I enjoyed the conference regardless of there being booth babes simply because it was about the content and the quality of the conference itself that I was basing my overall assessment and experience. Oh, and the ice cream carts….
In a male dominating field, I expected there to be booth babes at this convention and I personally didn’t pay much attention to it. As long as they had someone there that could answer my questions… I was off to the next booth.
VMWare did a great job, and I am especially thankful that they added the Women of Purpose sessions which I initially debated on attending but am glad that I did. So, I feel that they did their part, and I am looking forward to next year.]]>
Wr, I wouldn’t be happy with Booth Studs either. In fact, I’d be insulted as well. I’m stunned that you’re not insulted by a booth model.]]>
I’m a highly technical product manager, I know my stuff, and it annoys me to no end to have a potential customer walk by me to one of the guys to ask their questions. Booth babes are insulting to those of us who have the technical chops and know how to get the job done!!
The mermaids? Now that was just sad. To walk into the pool area to see 800 men staring at 1 girl in a mermaid suit in the water. My colleagues and I left very soon after, amid leers unbecoming IT professionals.]]>
I tend to doubt women do not attend VMWare or enter an IT field because of the presence of female models. If anything, I would think the argument posed by this article could be construed in a way to be just as insulting as the presented line of discourse. The fact “Booth Babes” even exist at VMWorld (or any car show, alcohol promotion at a bar, etc.) just is a testament that the advertiser knows their clientele. In this case, more men (and suggestively heterosexual men at that) are in attendance and each vendor is seeking to lure their attention to their section adorned with the same kinds of signs, raffles, and trinkets as their competitors across the way.
Also, some of those female “public relations folks, marketing and communications professionals” are pretty technically savvy as well and should not be discounted because they spend the majority of time with people selling the product rather than migrating VMs or upgrading to ESXi. Heck, they have been involved in hiring the models in the first place…]]>