Posted by: Wendy Schuchart
CIO, Facebook, IT consumerization
Two months ago, I predicted “a huge exodus of Facebook users over to G+,” but Facebook isn’t going out without a fight. It continues to chase some of the innovations of Google+. Earlier this week, Facebook revealed a completely new methodology and user interface, much to the dismay of its users. Then on Thursday at the Facebook f8 conference, Mark Zuckerberg announced another upcoming series of new Facebook changes, including a massive redesign of the interface. Brace yourself for a flurry of unending complaints that will undoubtedly clog up your status stream. The Open Graph protocol and new Timeline will hit Facebook in the next few weeks — or if you’ve got a developer account, you can start using it right now.
Of course, if you are using any form of social media, you’ve already rolled your eyes over the moans of change from the other people in your social stream. It’s getting a little tired: Netflix changed its pricing tiers three weeks ago, and many of those customers lit up social media networks with their complaints, too. Netflix is now expecting to lose a million customers based on this change. That translates to more than $15 million in lost revenue per month due to an internal structure change with a lousy name. (Come on … Qwikster? Really?)
An interesting distinction is that few people are saying that they are going to leave over the new Facebook changes. Why? Well, Facebook doesn’t hit your wallet. I was going to say “it’s free,” but we all know that there are intangible costs associated with social media. Interestingly, the CEO of Netflix has announced a partnership at Facebook F8 as well, hitching his own horse to the Facebook wagon, perhaps in attempt to regain some of that lost market share.
Back in the day, a company’s IT department was a benevolent overlord. The IT guy got your email set up, reset your passwords and, if you were lucky, gave you an upgraded monitor when you brought him cookies (not that I’ve ever successfully bribed an IT person — cough). Users were just that: USERS. They took what they got, and while they might grumble in the cafeteria about their locked-down access, they certainly never dreamed that they could affect change within the IT department.
Contrast that with today’s environment: Between the BYOD madness and the consumerization of IT, we’ve empowered our users to think for themselves — whether we like it or not. On Tuesday, Scot Petersen asked what IT consumerization means to different people. He suggests buying cycles or the way that IT manages consumer products in the business, but I suggest that IT consumerization has another facet: The consumer now feels empowered to not only influence but also push back at the decisions made by the technological trendsetters. This grumbling about the new Facebook changes from Facebook f8 on the very same platform is fairly meta but certainly not a blip. Expect the consumer to become more vocal about questioning decisions and actions taken by IT, both inside and outside your company.
While the consumerization of IT has led to some amazing things (iPads in the workplace, anyone?), it’s a double-edged sword that the savvy CIO will consider when transitioning change to her user base.
What do you think? The comments are ready to get down and dirty with the new Facebook changes revealed at Facebook f8 as well as the question of user empowerment.